It’s Just the Beginning for Bots
Deloitte shows that 7 out of 10 foodies today would rather order online than go out and buy it. As one of the leading pizza chains worldwide, Domino’s knew just what to do. Enter another flawless example of a chatbot – Your very own Domino’s chat steward!
Facebook and WhatsApp—to eCommerce websites, enabling brands and eCommerce businesses to reach their target audiences through different APIs. There aren’t clear, established “best bot practices” since the technology is so new. It’s up to you as a merchant to figure out how your company’s chatbot can easily reach and serve your key customers. Figure out which chat platforms your buyers use most frequently, and track your bot analytics to understand how the technology can better serve your customers.
How to Build a Product Recommendation Chatbot for eCommerce
Building a chatbot for e-commerce comes down to writing scripts that engage, educate, and serve your customers. A former IR 300 merchant and Fortune 500 product marketer, Michael now helps small to medium sized brands and retailers build a successful online marketplace strategy. 40% of U.S. teens use Kik, so it especially makes sense to launch your bot on their app if teens are a key buyer group. For example, the makeup company Sephora uses Kik for one of their chatbots. Ecommerce is a competitive space — with so many other merchants, you have to stay ahead by tracking other sellers’ activity to see how they’re reaching their customers.
This works for items of clothing, makeup, faces, and even pictures of celebrities wearing the user’s favourite beauty products. Users can upload a photo and the chatbot will find similar listings. For example, uploading a photo of black high heels will lead to – you guessed it – listings of black high heels.
Assisting Consumers and Suggesting Purchases
Bots can help complete lingering purchases by providing additional product information, answering questions or helping to resolve any buying issues. Rule-based chatbots don’t answer difficult questions like AI chatbots. The scripted response of rule-based chatbots can exasperate customers, whereas AI-based eCommerce chatbots are the best shopping assistants for every online business. One of the successful ecommerce chatbot examples like Ochatbot supports online businesses as LeadBots, support chatbots, and eCommerce chatbots.
- 1-800-Flowers has a lot to offer shoppers beyond your average bouquet.
- And recent research indicates that many consumers enjoy communicating with AI in an online retail situation.
- The number of active chatbots increases at a huge pace, in existing communication channels.
- The first thing visitors will see when they land on your page is your chatbot’s welcome message.
- Together, product recommendations — like upsells and cross-sells — are responsible for an average of 10-30% of ecommerce revenues.
- If you are planning to implement a code-free AI bot on your website, Ochatbot is the right option for you.
Chatbots are Artificial Intelligence backed conversational software programs that can simulate a human-like interaction with visitors. Online business owners can create bot scenarios with this chatbot and entice the users with their brand story. This bot analyzes the responses of users and maintains the statistics effectively. Machine learning and Artificial Intelligence technology in this chatbot work effectively for eCommerce businesses.
Chatbots obviously have utility for improving UX, helping with sales prospecting and qualification, and implementing a self-service environment for your customers. The key is having the existing infrastructure to support this fantastic tool. Additionally, when chatbots are working effectively, businesses save money. Before we move on, let’s dive into a few more benefits that chatbots will provide to your business. When they switch to a different page, a different question will appear, pushing them to engage the users in a conversation leading to sales. The triggers also engage the visitor depending on when and where they are on the site.
WhatsApp Chatbots allow users to file for refunds in a quick and easy process. For example, users can identify the reason for refund, schedule pick up times and assure customers of immediate action. The more you’re capable of engaging with your users, the better your chances of converting them. The scope of automation in eCommerce is so expansive that by 2023, almost 70% of all commercial chatbots will be found in online retail. Businesses globally are leveraging the consumer’s “buy-now” mindset to their marketing strategy and extensively adopting Chatbot technology to expand revenue channels.
You can add it to your WhatsApp, Facebook Messenger, Instagram DMs, and other platforms. This will help you answer questions on other platforms besides your eCommerce website. What’s more, you can find all the conversations from all the platforms in their unified chat inbox. This has helped them avoid cart abandonment and retain more customers during the same session.
Users typed, ‘Tell me a joke’, and the chatbot responded with a cheesy gag. After the joke, users were given the options to share it on Twitter or Facebook, or to make a donation. Available on Facebook Messenger, the ‘Monkey bot’ aimed to generate laughs and drive donations to Comic Relief by telling users jokes accompanied by gifs of Monkey laughing. Both Sephora bots are a picture perfect illustration of syncing up multiple channels for a true omnichannel customer experience.